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About the CA Logo Canada’s CAs are getting a new look. The profession is exchanging its old green logo for a look that better reflects its current beliefs, attitudes, and values. The new CA logo is more modern, colourful, and dynamic, and better reflects the confidence, leadership, and value provided by the more than 72,000 CAs and 10,000 CA students in Canada and Bermuda.
CAs across Canada and Bermuda will be able to use the new logo as part of the identity of their own practices. Complete information about the new logo, including the policy for usage and how to download the logo files, will be posted on the provincial institute and CICA websites early in the summer of 2007. The logo conversion will take place over the summer. Both the new and old logos will actually co-exist for a short period. It is anticipated that the new logo will be fully in place by the fall of 2007. |
The new logo is part of the CA branding program, which aims to shift public perception away from inaccurate stereotypes and increase recognition of the value CAs provide to individuals, businesses, our capital markets, and the economy. Through advertising, media, and stakeholder relations, the profession is building the awareness and understanding that CAs provide business insight, strategic thinking, and leadership in addition to the financial expertise for which they are known.  |